What kind of sporting events are you into Neil?

I've competed in a number of endurance races.. including the Eco Challenge where a team of four raced through the day and night over five days.. so I'm well aware of the role a balanced energy source has to play. Its not just energy, but the right type of energy, long lasting without any big highs and worst still lows that can take you out of the race.

So what do you think about One Square Meal?

I've been enjoying OSM's while cycling and find them very easy to eat while riding with a great texture and not too sweet. Knowing that what I'm eating is totally balanced is taking some adjusting to - this really does appear to be a huge step forward in total nutrition... I'm impressed, why didn't someone do this before?